Shannon Leggett Physical Therapy
*Logo Design
*Brand/Visual Identity
*Marketing
*Strategy
*Print Design
*Web Design
Shannon’s renowned “healing hands,” (words uttered by one of her longstanding clients) gave rise to the inspiration behind Shannon Leggett Physical Therapy’s branding. Just as no two fingerprints are the same, each of Shannon’s clients is unique and receives quality care tailored to their needs. The logo is centered around a fingerprint, which expands into a system of connectivity, and celebrates the power movement— the pillars of Shannon’s “Move, Breathe, Connect” practice.
A solid ‘dot’ was incorporated to balance the abstracted fingerprint. Throughout history, circles have been symbolic for representing totality and wholeness, the self or self-awareness and realization, and creative energy. In this design, the dot is the core of the logo, a place of grounding to center one’s self along their wellness and life journey.
“I can’t tell you how much I love my logo in all it’s forms. It makes me happy and feel confident, even when I feel like I don’t know what the heck I’m doing. I cannot express how grateful I am for all of your patience, guidance, encouragement, thoughtfulness, creativity, and hard work. This has been such an amazing journey! The best part... it’s just beginning!”