Branding for Temperance, a wine bar with eclectic shareable plates and an award-winning wine list.

For this brand, the shapes of wine — glasses, grapes, and bottles to name a few — are presented in the abstract form to cast aside traditional notions of a wine bar and open minds to a new experience.

Drawing also from the irreverence of Dadaism, an art movement that rejected the logic, reason and aestheticism of the time, we looked at the playfulness of bold typography, finding balance in the unconventional approach.